What is Digital Marketing - Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cell phones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Why Digital Marketing – With the increased amount of social media platforms, many companies are taking advantage of digital marketing strategies to promote and market their products and services. Since the Internet allows us to communicate instantaneously, launching a digital marketing campaign can take place more quickly than traditional marketing campaigns and are sometimes less expensive. The wonderful thing about digital marketing is that it’s immediate, thus you can monitor feedback, input and actions in real-time from your target market.
Methods of Digital Marketing & Social Media Use (Twitter, Facebook, LinkedIn etc)- This type of marketing enforcement or implementation is very integrated as various platforms can be utilized at once in promoting products or services. One can use websites, PPC ads, mobile apps, mobile websites, SMS, instant messaging, email among others to effectively communicate messages to his or her target audience. This mode of marketing is not only interactive but also very cost effective.